B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B purchas… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also other truths regarding modern B2B advertising and marketing. We talk about just how the buying trip is currently completely fragmented and the way that neighborhood building can help marketing experts take back control o… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other facts about modern-day B2B advertising and marketing. We go over how the purchasing journey is now entirely fragmented as well as the manner in which neighborhood structure can help marketers retake control of the… Read More